MxN launches Digital Audio Channel
Al Ain Times Lucky Mae F. Quilao, March 28, 2007

A technology, consultant and content service provider presented its latest innovation that could incorporate advertisements into its playlist of music at Al Jimi Mall.“The indoor media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results. The use of audio is the next advancement in improving the indoor experience. We provide a perfect platform for use as a Digital Audio Channel with the goal of improving the ambient environment in public places,” said Raad Raad, Managing Director of MxN.

The Al Jimi Mall Audio Network has three different and distinct selections of music in both English and Arabic; an automated call to prayer; and the ability to input advertising content into its playlist, which can be placed within minutes.

Owned and operated by ALDAR Properties PJSC, Al Jimi Mall would certainly benefit from this solution, as it is a part of their extensive program to improve the marketing and communications strategy within the Mall. “Prior to our launching of the Digital Audio channel our staff were manually changing CD's, stopping music during prayer time and restarting it later. The MxN system allows us a greater degree of control and flexibility over the Digital Audio experience in the Mall,” said Konrad Kolankiewicz, Retail Marketing Manager for Aldar Properties PJSC.