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Al Jimi-First Mall in the Gulf to use New Technology

Ain Al Emirate Magazine, May 2007
Partially Translated from original Arabic article

In a drive to use the most current technologies available in various fields such as marketing and advertising. ALDAR Properties, has finished outfitting Al Jimi Mall with a Digital Signage Network consisting of 44 Plasma screens.  This state of the art technology is to be used in displaying messages(both community based as well as mall events) and advertising for both Mall tenants and National Brands.

In an interview with Ain El Emirate magazine, Mr. Aref Chamli, the Business Development Manager of MxN Middle East which is the company that did the design and installation of the network in Al Jimi Mall, stated that Al Jimi Mall is considered to be the most luxurious Mall in Al Ain with mature and “high-end” visitors that deserve “more”, and Al Jimi Mall strives to provide a large variety of choices to make it an enjoyable shopping experience.

About the screens, Chamli adds that they are professional series Plasma screens specializing in displaying various types of messages, advertising and news, where it can also be linked to the Internet via computers to display up-to-date specialty programs.

These screens represent the utmost in technology and no other mall in the UAE or the Gulf has such a complete network that is designed to work 24 hours a day, making AL Jimi Mall different and unique in its use of this technology.  Chamli adds that the screens vary in size between 42 inches and 65 inches with high-end professional specifications.

Chamli said that ‘MxN has played the role of consultant, planning and designing the ideal place and positioning of the screens throughout the mall.  MXN is also responsible for the full management of the Network including the sale of advertising’.



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Al Jimi-First Mall in the Gulf
In a drive to use the most current technologies available in various fields such as marketing & advertising.

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