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MxN Digital Media

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MxN Middle East FZ-LLC completes the installation of a comprehensive Digital Ambient experience at Al Jimi Mall, Al Ain.
Dubai, UAE  April 23, 2007

MxN Middle East today announced the completion of the last phase of installation on a state of the art Digital Ambient Network at Al Jimi Mall, Al Ain.  Al Jimi Mall is owned and operated by ALDAR Properties PJSC.  Previously, MxN had completed the Digital Audio Channel and have just finished the Digital Video Channel or Dynamic Digital Signage component. This solution allows for a fully managed Digital Signage Network that will include advertisements as well as various local, community and mall messages.  MxN was appointed to provide a total solution including hardware, software, installation and ongoing support for the network.

We take great pride in the rollout of our Digital Signage Network.  It allows us to provide up-to-date, relevant communications and advertising that makes an impact.  This mixed with the recent launch of our Digital Audio Channel positions us as a leading retailer in the use of technology for advertising and communication purposes in the Region’, said Konrad Kolankiewicz, Retail Marketing Manager for Aldar Properties PJSC.

The Mall is currently undergoing a multi million Dirham refurbishment and expansion program which includes the installation of Audio & Video Digital Signage networks. The newly installed Digital signage network comprises 44 screens ranging in size from 42” to 65” strategically located throughout the mall. Their purpose is to offer an advertising solutions where the content is displayed across the mall and can be changed and modified remotely. The aim is to help the tenants and other advertisers deliver direct messages targeted at customers throughout the Mall. This will compliment the audio only component that MxN has recently completed installing. 

At MxN we take great pleasure with the completion of this installation.  We made a commitment to install a quality network.  We achieved this by delivering Al Jimi Mall and ALDAR with a state of the art solution.  Everyone in both organizations should be proud of their respective and collective achievements on this project.  We truly believe that in all areas such as; hardware, software, installation, content, ongoing support and management that this network is the best in the Region’ says Raad Raad, Managing Director of MxN.

Both the Audio and Video networks can be used as a media for community information, advertising, brand building and entertainment, leading to increase in sales.

Prior to the launch of the Digital Signage Network there was really no solution for the speedy and high quality deployment of ads in the mall.  Now an ad can be launched to the entire Mall Network in a matter of minutes’ says Kolankiewicz. 

The resulting solution provides Al Jimi Mall with a high-impact Digital Signage Network capable of upload, scheduling and management of media content via the Internet.

MxN has demonstrated a great degree of flexibility and professionalism in the work they have done to help us launch this network.  They have demonstrated a clear understanding of what our customers, ALDAR and advertisers are looking for’, continued Kolankiewicz.

Preliminary research indicates that the ‘out of home’ media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results.   The rollout of the Al Jimi Mall Network helps to catapult MxN ahead of the rest of their competitors as the premier Digital Signage Integrators in the Middle East. 

Recently in the Middle East, there has been a marked increase in the number of retailers and in particular malls launching Digital Signage networks.  In-store media has a significant influence on the bottom line as approximately 70% of all buying decisions are made in-store. Digital messages get noticed more than traditional media.’ says Raad.

About ALDAR Properties and Al Jimi Mall

Awarded an ICSC certificate of merit for innovation in refurbishment and re-development in 2002, Al Jimi Mall has been an outstanding success story since its opening. Working in close harmony with the local authorities, ALDAR Properties PJSC created a destination of choice for the residents of Al Ain.

The Al Ain site is currently undergoing a DHS 2 Billion
mixed-use integrated complex, Noor Al Ain, that would emerge on the existing Al Jimi Mall to offer modern residential, shopping, and leisure facilities to the residents.

The Expanded Mall Facilities will include:
  • Retail mall stretching over 160,000 square meters
  • Wide selection of cafes and restaurants
  • Indoor beach, water fun park, and multi screen cinema
  • Health club and sports facilities, including a spa, gym and tennis courts,
  • Rooftop gardens
  • Six residential towers with 1,300 apartments
  • 300-bed hotel
  • Parking lots for 8,000 cars
About MxN

MxN provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia.  MxN has its corporate headquarters in Dubai’s prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include first of its kind features, such as multi-zone video and multi-channel audio playback.For information or opportunities in the region please contact:

Raad Raad   
Managing Director
Middle East and North Africa

Mobile: +971 50 640 7064

Konrad Kolankiewicz
Retail Marketing Manager
ALDAR Properties

Office: +971 26964524


UNICOL Deutschland GmbH Partners with MxN Middle East FZ-LLC
Dubai, UAE (April 21, 2007)

MxN Middle East FZ-LLC, a Dubai based Digital Signage and Digital Media company, has announced that it will be adding the prestigious UNICOL brand to its impressive list of products it distributes for the Digital Signage industry.

John Knight, European Sales Manager says; “I strongly support the fact that we are learning and growing together in a business where sharing our knowledge with the right partner is critical.  Our partnership with MxN enables us not only to support our customers with a complete solution, but most importantly brings there attention to cost effective and world leading products with partners they can trust.”

UNICOL has for many years been involved in an emerging market where Flatscreens and Projectors are being used to equip the retail environment with both ‘Digital Signage’ and interactive touchscreen solutions. A requirement for a flexible safe product, fast reliable delivery and cost effective installation is the ethos on which UNICOL has established its long standing business in the Audio-Visual Industry.  UNICOL leads the field in providing AV mounting hardware for airports, supermarkets, petrol stations, shopping malls, pubs, clubs, gymnasiums, corporate and education markets.

‘We are very excited about adding UNICOL as a product that MxN distributes.  We are constantly looking for solutions and products that take our integration and installation abilities above those of our competitors.  UNICOL is a very real example of a product that helps us achieve that goal’ say Raad Raad, Managing Director of MxN.


UNICOL designs and manufactures world leading products for the Audio-Visual Industry. With over 40 years of experience and a product range exceeding 65,000 variations, UNICOL leads the way forward with innovative, cost effective professional mounting solutions that are designed for a lifetime of use. Founded in 1963 in Oxford, England and now with its European Sales Head Office in Germany and further Sales support offices in Spain, Norway and Dubai,  UNICOL is well set to offer its expertise and support to all of its customers in Europe and The middle east.


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