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CoolSign (CS Software Holdings) appoints MxN Middle East as Regional VAR
July 03 2009, Dubai- UAE 

MXN Middle East FZ-LLC has been appointed as the Value Added Reseller (VAR) for the Middle East and North Africa regions by CS Software Holdings LLC, maker of the CoolSign digital signage software suite.  “CoolSign is committed to the reseller channel and providing them the support they need to be successful in the marketplace. In some regions, such as the Middle East with its rapidly increasing demand for Digital Signage, it became clear that the best way for us to deliver that support is via a regional VAR.” said Lou Giacalone, Jr., President of CoolSign.
“After 4 years of close co-operation with MxN in the region, we feel they have the requisite knowledge base and resources for sales, service and support to be the regional VAR for CoolSign.  Their dedication and proven knowledge of the Digital Signage market and CoolSign made it easy for us to take this step.  We’re now well positioned for continuous growth in the region.” said Teo de Lange, Sales Manager for CoolSign EMEA.
“We are very proud to be appointed as VAR for CoolSign for this region. MxN Middle East FZ LLC has invested a lot of time and resources to build the company which we are today. It is our belief that MxN is one of the few companies in the region that is completely dedicated to Digital Signage and all it’s aspects from content design, content management to consulting and fully integrated solutions” said Raad Raad, Managing Director, MxN Middle East FZ LLC

About CoolSign

CoolSign is one of the pioneers of the digital signage industry.  Since its founding in 1998, CoolSign has been powering networks big and small around the world.  CS Software Holdings LLC acquired CoolSign in late 2008 from Planar Systems and is now a wholly independent company focused solely on delivering world-class software for the digital signage industry.  Backed by Slipstream Communications and Pegasus Capital Advisors, and headed up by signage industry veteran Lou Giacalone, Jr., CoolSign is driving the industry to the next level.  CoolSign sells exclusively through the reseller channel and has built a growing worldwide ecosystem to ensure that our end customers enjoy successful singage deployments.

About MxN

MxN provides technology, consultation and content services to clients and customers throughout the Middle East,  Africa and Asia.  MxN has its corporate headquarters in Dubai’s prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include Digital Signage, Digital Ambient Music channels, Self Service Kiosk as well as Queue Management.  We also distribute various hardware solutions for video distribution,  KVM switches and IP Control Devices.

The MxN Network is powered by the most robust, flexible and scalable digital content management softwares in the market today.  MxN designs and develops world class technologies that fuel the emerging digital communications industry. As this industry spans over the reach of many others, we understand that each business has its own individual needs. This is why we have developed all our products using flexible, modular architecture in order to provide powerful functionality with the ability to quickly deploy, modify, and upgrade your systems.

For information or opportunities in the region please contact:

Raad Raad                                                                             
Managing Director                                                     
Middle East and North Africa                        

Mobile: +971 50 640 7064                                                           

For CoolSign:
Teo deLange, Sales Manager, EMEA



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