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MxN Digital Media

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MxN Middle East FZ-LLC launches state of the art Digital Audio Channel at Al Jimi Mall located in Al Ain.
Dubai, UAE  March 20, 2007

MxN Middle East today announced the launching of a state of the art Digital Audio Channel at Al Jimi Mall located in Al Ain.  Al Jimi Mall is owned and operated by ALDAR Properties PJSC.  This solution allows for a fully managed Audio channel including the ability to include advertisements into the playlist of music.

The indoor media industry in the Middle East is growing at a very fast rate. The signage sector is constantly looking for innovative cost effective solutions that will produce great results.   The use of audio is the next advancement in improving the indoor experience,  we provide a perfect platform for use as a Digital Audio Channel with the goal of improving the ambient environment in public places’ says Raad Raad, Managing Director of MxN.

The Al Jimi Mall Audio Network includes three different and distinct selections of music in both English and Arabic, a state of the art automated call to prayer as well as the ability to include advertising content.  Advertising content can be launced to the audio network within minutes.  This is part of an extensive program to improve the marketing and communications strategy within the Mall which will also eventually include a full video digital signage solution. 

Prior to our launching of the Digital Audio channel our staff were manually changing CD’s, stopping music during prayer time and restarting it later.  The MxN system allows us a greater degree of control and flexibility over the Digital Audio experience in the Mall’ said Konrad Kolankiewicz, Retail Marketing Manager for Aldar Properties PJSC.

Music has long been considered an efficient and effective means for triggering moods and communicating non-verbally. It is, therefore, not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising.

Background music can influence the amount of time and money, both real and/or perceived, that a shopper spends in a retail establishment. “Regardless of the level of impact, atmosphere can help to define a retailer's image, and background music can be an important component of the retail atmosphere" (Langrehr, 1991; Milliman, 1982).

‘MxN has demonstrated an advance understanding of what was required to effectively launch a Digital Audio Network.  In everything from the hardware, software and track selection, MxN has had a strong commitment to quality and demonstrated a high degree of integrity in working with us’, continued Kolankiewicz.

About ALDAR Properties and Al Jimi Mall

Awarded an ICSC certificate of merit for innovation in refurbishment and re-development in 2002, Al Jimi Mall has been an outstanding success story since its opening. Working in close harmony with the local authorities, ALDAR Properties PJSC created a destination of choice for the residents of Al Ain.

Building upon this success, ALDAR Properties PJSC has constantly and consistently improved the retail offer through further expansion of the retail offer. The Carrefour anchor has recently expanded now boasts a total area of 17,173 square metres with the introduction of new product offerings including electronics, appliances, camping equipment, sportswear, luggage, toys and furniture.

The Al Ain site is currently undergoing a DHS 2 Billion mixed-use integrated complex, Noor Al Ain, that would emerge on the existing Al Jimi Mall to offer modern residential, shopping, and leisure facilities to the residents.

The Expanded Mall Facilities will include:

  • Retail mall stretching over 160,000 square meters

  • Wide selection of cafes and restaurants

  • Indoor beach, water fun park, and multi screen cinema

  • Health club and sports facilities, including a spa, gym and tennis courts,

  • Rooftop gardens

  • Six residential towers with 1,300 apartments

  • 300-bed hotel

  • Parking lots for 8,000 cars

About MxN

MxN provides technology, consultation and content services to clients and customers throughout the Middle East, Europe and Asia.  MxN has its corporate headquarters in Dubai’s prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include first of its kind features, such as multi-zone video and multi-channel audio playback.

For information or opportunities in the region please contact:

Raad Raad  
Managing Director
Middle East and North Africa

Mobile: +971 50 640 7064

Konrad Kolankiewicz
Retail Marketing Manager
ALDAR Properties

Office: +971 26964524


MxN Middle East FZ-LLC will have its digital signage solution highlighted at the Locatel Stand at CABSAT
Dubai, UAE March 6, 2007

Locatel, a specialist in Entertainment Hospitality Systems, will be featuring MXN Middle East’s industry leading and revolutionary Digital signage solutions during CABSAT 2007 from March 6th to 8th in hall 3 at the Dubai International Exhibit and Convention Centre in Dubai, UAE.  CABSAT is the premier exhibit in the region for Cable and Satellite Solutions. 

‘We have supported Locatel in providing them with a state of the art solution to feature and help them to grow and build their integrated Digital Media solutions’ says Raad Raad, Managing Director.   

This is MxN Middle East’s first presence at CABSAT.  Locatel will be demonstrating its various other solutions including IPTV, HITV as well as Digital Signage.

About Locatel

Locatel is an industry leading specialist in Entertainment Hospitality Systems with a global presence.  They have just recently opened a start of the art showroom in their offices in Dubai to highlight their various solutions.  Locatel offers a wide range of services to answer clients needs, such as:
• An interactive television system
• A high bit rate Internet access system
• A telephony management system
• An interactive display system
• A complete range of equipment for the hotel sector


MxN Middle East completes Queue Management and Video Installation for du
Dubai, UAE March 2, 2007

MxN Middle East has just completed the installation of a Queue Management systems integrated into 3 large Plasma walls and over 25 other screens for du in its Service Centre for Number Booking Customers in Dubai and Abu Dhabi.

The service centres have the capacity to serve up to 1000 customers. ‘du consulted us on the viability of this model and we suggested the implementation of a Queue Management System to organize the flow and wait time of customers and in the end make the du customer experience more pleasurable’ said Raad Raad, Managing Director. 

The Dubai service centre is located at the Zabeel B Hall, in the Dubai International Exhibit and Conference Centre.  The Abu Dhabi centre is located in a temporary facility in the parking lot of Marina Mall.

‘These centres have been setup as temporary outlets hence requiring particular skill in designing and implementing the video and Queue Management Systems ’ continued Raad.

MxN continues to strive to bring innovative solutions and products to fuel the evolution of Digital Media in Dubai and the Region.

About Queue Management

Queue Management is the organisation of queues of people within a retail or public sector department. This can be reactive, through a Queue Management System (Q.M.S) that can organise the existing queue, or proactive, through the queue management statistics gathering system, so that trends can be identified and anticipated.

Queue Management Systems (Q.M.S) work by streamlining front-end operations into centralised contact points, enabling managers to monitor and set performance thresholds.Either people join a standing in line queue, and are directed to the next free position by the system, or visitors are issued with a ticket number and are placed in a virtual queue until they are called by the system. The Ticket Issuing Process consists of the customer arriving at the establishment ready to join a queue relevant to their particular enquiry type. The customer is then issued a numbered ticket and is placed in a virtual queue. The benefits are two-fold: With a ticketed system, the customer is taken out of a waiting in line scenario and can wait in a more relaxed environment Businesses are empowered to manage their own resources according to visitor demands. Queue Management Systems (Q.M.S) can be tailored to inform customers and members of staff that customers are waiting to be served and make calls to action. Queue analysis starts to make an immediate impact.

MxN News

Haivision & MxN celebrate MxN’s 5th year providing CoolSign Digital Signage Solution to clients in the Middle East. a

MxN Middle East FZ-LLC to highlight Digital Signage and In Store Audio Solutions at the In Retail Show.a

MxN Middle East FZ-LLC Partners with Emirates Computers to Deploy Corporate Communication Network to the Urban Planning Council in Abu Dhabi.a

Do it right or don't do it at all-Think Content First a

The Industry Shake Out
Some people in the industry are calling what’s happening at the moment a period of consolidation d

Al Jimi-First Mall in the Gulf
In a drive to use the most current technologies available in various fields such as marketing & advertising.

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