CoolSign Introduces bi-directional text support

September 4, 2009, Dubai, UAE

CoolSign has added bi-directional text support to the already long list of features the digital signage platform is offering.   Through this addition CoolSign will now be able to heavily target markets where the writing is right to left.  One such region is the Middle East.
“Taking the rapidly increasing demand in the Arabic region into consideration, both CoolSign and MxN have worked closely together to jointly develop this new and exciting feature. Until this feature had been released, MxN had to utilize various workarounds to handle Arabic text. Now, we have tied the pieces together and made bi-directional text support a standard feature of CoolSign” said Teo de Lange, Sales Manager for CoolSign EMEA.

Bi-directional text support is a critical component of Digital Signage networks in regions where the local language is written and read from right to left unlike most Western languages.  This addition will insure that dynamic data used in templates and scrolling tickers, such as Arabic news feeds, will appear correctly on the screen.  “We’re very pleased to release this feature, as it is a sign of our commitment to the international market.  This is a small part of a broader initiative to provide full support for markets worldwide, that you can expect to see more of in coming months.” Said Lou Giacalone, Jr., President and Founder of CoolSign.

“Working with CoolSign over the past couple of years has brought us a lot of practical expertise and with the new CoolSign management in place, integration projects such as this bi-directional text support are getting done at a rapid pace. There are a lot of new ideas that will be beneficial for the Digital Signage market that will be integrated in the near future, but with this bi-directional text support we can immediately help a lot of existing customers and potential clients take full advantage of the technology” said Raad Raad, Managing Director of MxN Middle East FZ LLC.

About CoolSign
CoolSign is one of the pioneers of the digital signage industry. Since its founding in 1998, CoolSign has been powering networks big and small around the world. CS Software Holdings LLC acquired CoolSign in late 2008 from Planar Systems and is now a wholly independent company focused solely on delivering world-class software for the digital signage industry. Backed by Slipstream Communications and Pegasus Capital Advisors, and headed up by signage industry veteran Lou Giacalone, Jr., CoolSign is driving the industry to the next level. CoolSign sells exclusively through the reseller channel and has built a growing worldwide ecosystem to ensure that our end customers enjoy successful signage deployments.

About MxN
MxN provides technology, consultation and content services to clients and customers throughout the Middle East,  Africa and Asia.  MxN has its corporate headquarters in Dubai’s prestigious Dubai Media City. MxN focuses on providing innovative, robust and flexible technologies that fuel the digital communications industry. MxN delivers solutions giving its partners and clients the ability to effectively communicate with their targeted audiences providing customizable digital marketing tools that include Digital Signage, Digital Ambient Music channels, Self Service Kiosk as well as Queue Management.  We also distribute various hardware solutions for video distribution,  KVM switches and IP Control Devices.

For information or opportunities in the region please contact:

Raad Raad                                                                             
Managing Director                                                     
Middle East and North Africa                        

Mobile: +971 50 640 7064                             
raad@mxnmena.com                                               
www.mxnmena.com 

For CoolSign:
Teo deLange, Sales Manager, EMEA
teo@cool-sign.com
www.cool-sign.com